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Black Giving Day 2020

Black giving day is around the corner. Here's what we're doing to celebrate.

We're building a directory of directories of black businesses. 🎉

Not only do we want to support black-led nonprofits but assist other entrepreneurs.

 

Why a directory?

Well, when we began Forward Chic Boutique in March 2020, we had a hard time finding where and how to gain traction with brand awareness. We're still learning this process and will keep learning as we grow. 

A common easy SEO builder and brand awareness tip shared by many popular marketing gurus and startup entrepreneurs is to list the business name on business directories. 

On a listing, you're making it easy for potential customers to find you. Especially if the directory is niche-focused since your target customers can come right to you. 

 

What's so special about this directory?

A quick google search shows there are hundreds maybe thousands of directories online, but many are missing or have limited information on the points below:

  1. Direct Hyperlinks:  I've seen on blog post listicles where the links are broken or not listed. When this happens, its a drag. We're committed to direct hyperlinks to sign up or to the directory main page... unless the directory is no longer active. 
  2. Listing Requirements: Do you need a logo? Do you need a description? Is a phone number required? Details like this are what we'll focus on. 
  3. Price / Cost Details: Probably the most important detail of them all. Is there a cost associated with the directory? Some are free some are not. Another popular business model is the freemium one. 

Building this directory will take time, but it will be worth it. Stay tuned about our progress on our Instagram @forwardchicboutique.

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